52 week Low/High
0.0200 / 0.9980
0.4401 / 0.4401
Our Chinese Fenjiu product is a 53-proof clear spirit with a long-lasting clean aftertaste. Our strategic partner, Shanxi Xinghuacun Fenjiu Group Co., Ltd. (“Fenjiu Group”), the sole producer of Chinese fenjiu liquor, produces our Chinese Fenjiu product. Its brewing process is guided by the principles of “clean” and “pure”, and we achieve these standards by our double fermentation and double distillation process in order to increase the yield of ethanol and expel any unfavorable flavors. With creative designs and stylized names, our registered trademarks such as Dagangjiu (translated as “Big Jar Liquor”) are effective in capturing young and older Chinese populations’ attention.
In addition to our Chinese Fenjiu liquors, we established an imported wine distribution business in 2017. Though marketing and brand identity are still an integral part of the wine business in China, wine sales are highly driven by the origin of the wines. Since Spanish and New Zealand are considered prime origins for wine productions, our wine products will continue to grab the attention of Chinese drinkers, ensuring the sustainable growth of our imported wine business.
We have strategically planned our wholesale and marketing channels. We sell directly to our six major distributors who then retail our products to over 300 storefronts and outlets. Even though we do not retail our products online, we use the internet for marketing. Aside from promoting our products through traditional TV platforms, we have established our reputation on existing major Chinese e-commerce platforms such as Taobao.com and further enhanced our business goodwill through our marketing on online-to-offline (“O2O”), business-to-business (“B2B”) and business-to-consumer (“B2C”) platforms. We promote our Fenjiu and imported wine through WeChat and other social media apps to strengthen our marketing efforts and to educate the general public on Chinese liquor tasting and the history of Chinese Fenjiu liquor.
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